Wednesday, April 20, 2011

Tools of Human Change: Cosmetics

Our world. It is the habitat of our very existence. Everything that we do, learn, and become, is the influencing effect from our environment and the observation of others. Due to the improvement of the intelligence and creativity of mankind, the influencing effect on observers can be either negative or positive. However, the moral condition of our society has altered the way that newer generations view themselves personally. Struggles of self confidence and the acceptance of one’s own appearance, is an inner emotional battle that mainly female adolescence are going through. Seeing pictures of flawless, “cosmofied” looking women on magazines, television, malls, billboards, and the Internet, filtrate the young minds of our generation. Young girls are beginning to wear makeup at extremely premature ages. They are becoming concerned with their appearance and how they can keep up with the latest trends of beauty. Young girls are attempting to race against the time of maturity by seeking to obtain a certain image.
These articles reassure that young girls are being affected by the use of makeup in a negative manner.
When you think of make-up, you think of blush, lipstick, mascara, and eyeliner. Images of beautiful women with fierce and unique looks are the images of make-up. The usage of make-up is intended to merely enhance a woman’s beauty; not cover her natural image of her being. When young girls see sexy Vitoria Secret advertisements showing women wearing gorgeous make-up, or surreal television shows bombarded with women wearing long hair and heavy make-up, they become emotionally attached to these images, thinking of ways to become like that. However, what young girls are ignorant of is the fact that these highlighted women have cosmetic surgeries applied to their faces, to make their “makeup” appear flawless. They also wear incredibly long hair extensions to make it appear as if they have long, full hair. Computer altering to these images are also done to make the women look “beautiful” or “pleasing” to an influenced crowd. Makeup is promoted through these ways. It is highly suggested and recommended that young women should look a certain way.  Makeup commercials heavily influence young girls into looking a certain way. Both teenage and younger girls are making regular videos on how to apply the “right” makeup to an individual’s look. It is appalling to  see them prioritizing the use of makeup as an aspect f their young lives.







Girls as young as four years of age, emotionally secret the urge and desire to wear make-up. As devastating as it may sound, these children demand the use of cosmetics. Are young girls truly at fault if they desire the usage of cosmetics? It has become a natural feminine practice indeed, but it is intended for those of a more mature crowd. A Victoria Secret cosmetic commercial states that, “Only sexy women wear sexy makeup.” This phrase is acceptable to the promotion of their market as a business, but is inconsiderate and explicitly disrespectful to women as a whole. It promotes the usage of makeup by clearly degrading the natural beauty of a woman. In essence, children should not be permitted to wear make-up because it is irrelevant to their needs and young characters. Cosmetics should specify the targeting audience of their production, to an already adulthood crowd. This industry does not consider the impact they have on young girls. Exposure to cosmetic products at early ages, have severe health concerns that can cause problems in their developing stages of life. Both the emotional and physical downfalls of cosmetics are affecting girls tremendously in a harmful way.
In spite of the negativity that this aspect of the media has conveyed, young girls should be prohibited from such things as much as possible. Wearing excessive amounts of make-up (or any at all) does not make a person beautiful. Beauty is a form of one’s psyche. It is abstract and subtle. Young girls should not be improperly influenced and convinced that they should begin to wear make-up as soon as possible. They should be encouraged to brighter aspects of life that call for their happiness and development into a healthy lifestyle.
      
       

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