Societys Effect On Woman's Beauty

Human Enhancement has struck women in a way where they idealize an image to self obtain. Being constantly surrounded and bombarded by advertisements and images, it is almost impossible not to develop a conscience of an image. The impression of advertisements have on women are mostly negative because of the way women perceive to them. Society uses many tools at their disposal, to create an “alpha female” image by using media to advertise it, as an attempt to make all women strive for that image as their goal.

True Beauty of a Woman

It is the inner emotional battle that women obtain from observing commercials, advertisements, and other forms of propaganda that promote this emotional uproar.

The media also uses effective word choice, but that alone would not be fully achievable in communicating with women. When watching commercials and advertisements, the presence of extremely thin women is so prevalent that it is hard not to desire their glamorized or ideal image of a real woman that the media has portrayed to be. The thought that an individual has, about how the world sees them externally, is manipulated by images of slenderness, sleekness, and the beauty of the people in the advertisements. Bordo uses imagery that allows many women of different cultural backgrounds to view themselves either as victims or observers of the influential propaganda of an ‘idealized’ woman. She says, “An increasingly universal equation of slenderness with beauty and success has rendered the competing claims of…female beauty.” Bordo offers a vivid description on the entire claim of her argument. This allows her audience to engage in a deep individual aspect of the imagery provided and to draw their own conclusions of what female beauty truly is. Bordo argues this point by describing a commercial with a mother who drinks a slimming drink to make her thin. She barely eats and consistently consumes the slimming beverage. Her daughter, being her natural observer, is not influenced by her consumption of the beverage because her daughter knows her ‘secret’ to be thin. Bordo expounds on the methodology of the commercial’s ability, to emotionally influence women, as “the psychological acuity of the ad’s focus… represented by the absent but central figure of the mother, the woman who eats, only “not so much.”” If the mother (or individual) consumes a slimming beverage as a secret ingredient to her own idealized bodily accomplishment, spectators are somewhat, deceived into accepting the fact, that that is the mother’s natural state. This statement automatically provides an image of a thin, beautiful woman. It is hypnotizing enough that an individual will begin a metamorphosis of their self-personal thoughts and lives, seeking to obtain that image. An indication of changing the way one eats, behaves, and thinks proves that that individual is lacking inner beauty and self confidence of being in their own skin. Bordo persists that imagery is massively used throughout her article. The persistent of use of imagery informs the reader of the true facts of how an increasing amount of women feel self-consciously. A thought of Black, White, Asian, and Indian (etc.) women thinking of their individual beauty (compared to women from the media), is what Bordo attempts to accomplish in that they all are influenced by the media in merely the same way.